Brand

Last week I managed to meet with our keynote speaker, Ken Segall. Ken was the man who (in his own words), “worked at ad agencies with high standards, …
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I’ve always adored the Four Seasons brand. My mum used to take me to the Four Seasons in Milan as a treat when I was a young girl, every month or so, and especially if I’d done well at school. I remember the unbridled yet understated opulence of the chain, the glorious food, the pressed linen napkins, the smart suited bellhops, the strong aromas from the floral bouquets in the reception.
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