We’d like to give a very big welcome to Europe’s largest airline, Lufthansa, who will be joining us at Connections Luxury this September.

They’ll be telling our luxury buyers all about their famously respected First Class airline service, together with their Private Jet service. I haven’t had the opportunity to try out some of the latest innovations with Lufthansa’s First Class. I’ve been hearing all about it and I can’t wait to try it out soon. Not for nothing has their First Class service won a 5-star rating from Skytrax. I really love the idea of being greeted by a personal assistant at the airport and then being chauffeur driven directly to the plane — what a luxury!

The airline has recently been focusing on offering seamless connectivity between Lufthansa First Class, SWISS First and Lufthansa Private Jet.

So, for example, if you’ve a customer flying from San Francisco to Frankfurt on First, you can relax safe in the knowledge that this leg of the journey will be perfectly fine. However it’s the onward journey to other destinations that can be challenging to orchestrate with the minimum of fuss. That’s where Lufthansa Private Jet comes in. They’ll arrange a private connection for your customer via their partnership with NetJets and make sure everything works seamlessly for your customer.

When it comes to the most discerning travellers, meeting (and ideally, exceeding) expectations is critical so if you haven’t examined Lufthansa’s latest First Class experience recently, there will be an opportunity to meet the team on-site at Connections Luxury.

Plus, I’m really pleased that Lufthansa are offering any delegates attending Connections Luxury a 10% discount on their Lufthansa, Austrian Airlines, Brussels Airlines, SWISS, United or Air Canada flights to and from the event. Please drop me an email and I’ll send on the details.