Three distinctive high-end brands, Fairmont, Raffles and Swissôtel Hotels, have combined to create FRHI Group, which offers discerning travellers exceptional quality, sophistication, luxury and hospitality at each and every one of their stunning and picturesque hotels and resorts.

Established in 2006, the FRHI Hotels & Resorts merged these three prestigious brands to forge an alliance that boasts 105 hotels in 33 countries across the globe. Within their collection you’ll find iconic hotels, such as the Raffles Dubai, world-class resorts like Swissôtel Resort, Bodrum Beach in Turkey and stylish city centre hotels like London’s The Savoy or The Plaza in New York. So wherever and whatever your travel buyers are looking for, they’ll find absolute style and elegance with the FRHI Hotels and Resorts.

Take the Swissôtel Bodrum Beach Resort, for example, situated on the waterfront in Turgutreis, guests can enjoy complete relaxation in stunning surroundings with a warm and welcoming ambience throughout. It has everything you could need for the perfect getaway.

Fancy a little jet skiing? Or maybe you’d prefer to pamper yourself? The resort’s Purovel Spa & Sports facilities has it all, as well as a selection of restaurants with freshly prepared local food for you to enjoy.

Not content with an already extensive global portfolio of hotels and resorts, the FRHI Group has plans for 50% growth over the next five years, with planned projects in China, Turkey, Saudi Arabia and India to name but a few. Most recently they’ve opened Raffles Makati in Manila, Fairmont Baku in Azerbaijan and Swissôtel Makkah, all of which continue the thread of high-end luxury and hospitality where anything is possible.

The later, Swissôtel Makkah, is the first Swissôtel to be opened in Saudi Arabia, but not only that it offers the quintessential Swissôtel contemporary design and service, with 1,487 elegant rooms and suites. Travellers can get lost in the Arabic charm of the city, yet have a stunning, elegant and cool place to retreat, relax and enjoy their time in Makkah with concierge service, two world-class restaurants and direct access to the Mall for some retail therapy.

It’s fair to say that if your clients are looking for holiday destinations where they can create a unique and lasting travel experience, then a stay in any one of the delightful FRHI Hotels and Resorts will deliver – whether they want sun, sea and relaxation or the hustle and bustle of some of the world’s most impressive cities.

We look forward to welcoming the team from FRHI to our next connections Luxury event to be held at the Rocco Forte Verdura Resort, Italy in April. If you would like to learn more about this or any of our future events, please drop me a note to micaela@weareconnections.com.